If you’re going Christmas shopping the weekend after Thanksgiving, consider skipping Black Friday and opting instead for Small Business Saturday.
It’s a nationwide event that encourages people to shop for Christmas gifts at local businesses instead of big box stores or giant ecommerce websites.
Small Business Saturday provides support to America’s independently owned and operated businesses, and as a consumer, you play a key role in helping them thrive. By shopping or dining at local establishments throughout the year, you’re showing your support for the small businesses in your neighborhood, in the community you call home.
The impact of small businesses
The Shop Small campaign happens all year round, but Small Business Saturday, its flagship event, happens once a year. In 2014, an estimated $14.3 billion was spent in independent business on that day, and one year later, in 2015, 95 million went out to shop at a small business.
Why you don’t want to miss out
The Shop Small campaign happens all year round, but Small Business Saturday, its flagship event, happens once a year. In 2014, an estimated $14.3 billion was spent in independent business on that day, and one year later, in 2015, 95 million went out to shop at a small business.
How you can participate
It’s easy. Shop or dine at a local small business, and invite friends to shop with you, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the Shop Small Map at ShopSmallNow.com.